Snacking is part of daily life in Malaysia. Whether it’s something sweet after lunch, a savoury bite during work, or a small treat while watching TV, Malaysians love their snacks. From local favourites to imported classics, these are the 10 best-selling snacks in Malaysia for 2025, all of which can be found at Jaya Grocer.
1. Pocky Biscuit Sticks
Pocky has been a fan favourite in Malaysia for years, loved for its light, crunchy biscuit sticks coated in creamy layers of chocolate, strawberry, or matcha. Its convenient stick format makes it easy to share with friends or enjoy on the go. The variety of flavours caters to every taste, and Malaysians often reach for Pocky as a mid-day snack or something to enjoy with coffee or tea. Pocky’s family packs have also become popular among those who prefer buying snacks in bulk for better value.
2. Lindt Chocolate
Lindt has long been adored by chocolate lovers in Malaysia for its luxurious taste and silky smooth texture. Crafted by Swiss chocolatiers, Lindt offers a range of indulgent creations, from its signature Lindor truffles with their melt in the mouth centres to rich dark chocolate bars that appeal to those who enjoy deeper cocoa notes. Malaysians often reach for Lindt during festive seasons, as gifts for loved ones, or as a personal treat when they want something comforting and premium. Whether enjoyed slowly with a cup of coffee or shared during special moments, Lindt brings a touch of elegance to every bite.
3. Chipsmore Cookies
Chipsmore has earned its place as a household name in Malaysia. These crunchy chocolate chip cookies are enjoyed by children and adults alike, often paired with milk or tea. Malaysians love the rich chocolate flavour and satisfying crunch that Chipsmore delivers. Its mini and double chocolate variations are also popular choices for those who want something sweet in smaller portions. The availability of bulk biscuit packs makes it easy to stock up for the week or share at gatherings.
4. Beryl’s Chocolates
As a proudly Malaysian brand, Beryl’s has gained recognition for its premium chocolate and creative local flavours. From Almond Milk Chocolate to Durian and Tiramisu, Beryl’s offers something for every taste preference. Malaysians love that it combines local ingredients with world-class quality. It’s also a go-to gift during festive seasons, thanks to its elegant packaging and smooth, rich taste. For those who prefer buying in bulk, Beryl’s value packs make it easy to share with family and friends while supporting a homegrown brand.
5. Ferrero Rocher
Ferrero Rocher remains one of the most loved premium chocolates in Malaysia. Known for its layered texture of hazelnut, wafer, and chocolate, it has become a symbol of celebration and special occasions. Malaysians often include Ferrero Rocher in hampers, festive baskets, and as table treats during open houses. Its golden packaging and luxurious taste make it a timeless favourite, especially during Chinese New Year, Hari Raya, and Christmas.
6. Mister Potato Chips
Mister Potato is one of Malaysia’s proud snack exports and continues to dominate the local market. Its thick-cut potato chips and bold flavours like Hot & Spicy and Barbecue appeal to Malaysians who love a bit of heat and crunch. Mister Potato is often the go-to snack for parties, movie nights, or quick bites. It stands out for being made from real potatoes and its distinctly Malaysian flavours that give it a local edge over international brands.
7. Super Ring Cheese Snack
Super Ring holds a special place in Malaysian hearts. Known for its bright orange coating and strong cheesy flavour, this crunchy ring-shaped snack is both nostalgic and addictive. Malaysians love it for its familiar taste that brings back memories of childhood, school canteens, and road trips. It’s also one of the most popular snacks to buy in bulk, as the family packs are perfect for sharing and storing at home or in the office pantry.
8. The Natural Chip Co.
Natural Chip is an underrated that has found a loyal following in Malaysia. With flavours like Salted, Sour Cream and Onion, and Barbecue, it’s the perfect snack for any mood. Malaysians enjoy Lay’s for its light crisp texture and consistent quality. It’s a favourite for picnics, road trips, and parties because it pairs easily with other foods. The variety packs and family sizes also make it ideal for those who prefer buying snacks in bulk.
9. Kinder Bueno
Kinder Bueno continues to win over Malaysians with its smooth milk chocolate coating and creamy hazelnut filling. The combination of crisp wafer and light texture makes it feel indulgent yet not too heavy. Malaysians often enjoy Kinder Bueno as a mid-day treat or dessert after meals. It’s a go-to option for those who prefer a refined chocolate snack that feels special without being overly sweet.
10. Tong Garden Nuts
For health-conscious snackers, Tong Garden has become the brand of choice. Its range of roasted nuts, seeds, and snack mixes provide a good balance between taste and nutrition. Malaysians love Tong Garden’s products because they’re convenient, versatile, and suitable for all ages. They make a great addition to office pantries, travel snacks, or even festive platters. The bulk and resealable packs also make it easy to enjoy fresh snacks anytime.
Why Malaysians Love These Snacks
Snacking is deeply rooted in Malaysia’s lifestyle. With long workdays, diverse meal times, and a culture that values sharing, snacks are more than just food, they’re a part of daily connection. From chocolate and biscuits to nuts and chips, Malaysians look for snacks that are tasty, convenient, and easy to share. The growing trend of buying in bulk or wholesale shows that people value both affordability and variety when it comes to stocking their favourite treats.
Where to Buy Malaysia’s Favourite Snacks
All of these best-selling snacks can be found at Jaya Grocer, both online and in-store. Whether you’re looking for wholesale snacks, bulk biscuits, or family-sized snack packs, Jaya Grocer provides a wide selection to suit every taste. It’s the ideal place for families, offices, and small businesses to stock up on trusted favourites, all in one convenient stop.
Frequently Asked Questions (FAQs)
1. What are the most popular snacks in Malaysia right now?
Some of the most popular snacks in Malaysia for 2025 include Pocky, Chipsmore, Super Ring, Mister Potato, KitKat, and Beryl’s Chocolates. These are loved for their familiar flavours, easy availability, and great value when bought in bulk.
2. Why do Malaysians enjoy snacking so much?
Snacking is part of Malaysian culture and lifestyle. With long working hours, late-night suppers, and a love for sharing food, snacks provide quick comfort and enjoyment between meals. They’re also a common feature at offices, gatherings, and festive occasions.
3. Where can I buy these best-selling Malaysian snacks?
You can find all of these top Malaysian snacks at Jaya Grocer, both online and in-store. Jaya Grocer offers a wide range of wholesale snacks, bulk biscuits, and family packs for easy stocking at home, school, or the office.
4. Are Malaysian snacks available in bulk or wholesale packs?
Yes, many popular Malaysian snacks like Chipsmore, Super Ring, and Tong Garden Nuts are available in bulk or value packs. Buying in larger quantities helps save money and ensures you always have your favourite snacks on hand.
5. Which Malaysian snacks are great for gifting?
Beryl’s Chocolates and Ferrero Rocher are popular choices for gifting, especially during festive seasons like Chinese New Year, Hari Raya, and Christmas. Their attractive packaging and premium taste make them ideal for hampers or thoughtful gifts.
6. Are there healthy Malaysian snack options?
Yes, brands like Tong Garden offer roasted nuts and mixed seeds that are lower in sugar and rich in protein. You can also find healthier alternatives like granola bars or baked chips for guilt-free snacking.
7. Can I find both local and imported snacks in Malaysia?
Definitely. Malaysian supermarkets like Jaya Grocer carry a wide mix of local favourites such as Super Ring and Beryl’s, as well as imported classics like Pocky, KitKat, and Lay’s, giving shoppers plenty of choices under one roof.
8. What are the best snacks to buy for office or pantry use?
Biscuits like Chipsmore and Jacob’s, as well as nuts from Tong Garden, are great options for office pantries. They’re easy to share, have longer shelf lives, and suit a variety of preferences.
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